Six Six: from 6.2% to 39% AI-search visibility in 30 days.
Six Six is a Melbourne CBD optometry boutique. Across the first 30 days of Supercited's Authority-tier work, their unbranded AI-search visibility lifted from a 6.2% Day 1 baseline to 39% by Day 30.
+32.8 percentage points across the first 30 days.
Already a known boutique. Not yet the answer when strangers asked AI.
Six Six is an independent optometry boutique on Little Collins Street, Melbourne. Dr Natalie Boffa and Emma Buckley founded it around a Kennedy Nolan-designed retail interior, an on-site lens cutting lab and a curated frame mix (Jacques Marie Mage, Lindberg, AKONI). 51 Google reviews at 5.0 stars. Editorial coverage in Broadsheet, Yellowtrace, Refinery29 and Eyestylist.
The brand quality was there. The AI surface was not. The Day 1 baseline audit showed Six Six in just 6.2% of unbranded answers when Melbourne CBD residents asked AI for an optometrist, with Henderson Optical leading the category at 22.9%. Per-platform the gap was stark: Perplexity 16.7%, OpenAI 0%, Claude 0%, Gemini 8.3%. Branded recognition (when AI was asked about Six Six by name) was already strong at 81.2%, so the brand signal already existed; the work was getting it surfaced for category questions.
What we shipped in the first 30 days.
The first month of Authority-tier work lifts the four signals AI extractors lean on when ranking local businesses: GBP completeness, citation breadth, structured data, and content depth. For Six Six, the brand was strong enough that the work concentrated on surfacing what already existed rather than manufacturing new claims.
- GBP polish. Google Business Profile completed and optimised end to end.
- Schema baseline. Full structured data deployed so AI crawlers can read the business, its services and its reviews.
- AU directory cleanup. Name, address and phone made consistent across Australian directories.
- Page-level content. An anchor service page plus reviews and press hubs, each with full schema.
- Reviews infrastructure. A post-visit review request flow to keep review velocity climbing.
What 30 days moved.
The headline number moved on foundation work, not ad spend. Here is what shipped, measured Day 1 to Day 30.
Foundation work shipped in the first 30 days
20 existing FAQs and the 51-review 5.0-star signal now crawler-readable as structured data.
Yellow Pages, True Local, Hotfrog, Yelp AU, Healthshare, Wherever Health plus 4 sector directories.
Same-day-glasses Melbourne service page plus reviews and press hubs, each with featured-content metaobjects and full schema.
Confirmed via incognito Australia search.
Template plus automation deployed; review velocity tracked at the Day 30 audit.
How the numbers are measured.
Both runs use Supercited's 4-platform weighted methodology: Perplexity, ChatGPT, Claude and Gemini, asked across 27 questions scoped to Melbourne CBD optometry. Each response is parsed for an explicit Six Six mention plus citation extraction, then aggregated by Australian AI-platform market share.
The starting position is common. The work that moves it is repeatable.
Most independent Australian local-service businesses share Six Six's starting profile: real brand quality, real reviews, real editorial, but unconverted into AI-search visibility. The brand signal exists; it just is not being surfaced when strangers ask category questions.
The Authority-tier work is the same shape regardless of vertical: GBP and schema foundations, AU directory and citation cleanup, ongoing content, locale entity building, and map-pack tracking. The numbers that move are vertical-specific; the workstreams are not.
If you want to see your own baseline before deciding, start with a Supercited audit. It runs the same methodology against your own zone and category, with no commitment.